You are getting married when?
So you purchased a bridal list, or you have a list from a bridal show. You receive regular leads via an online service such as Respond, the Perfect Wedding Guide or WedAlert, and the wedding date is 5 days away (HURRY)? Or 5 years from today (wait)?
Confused? Do not worry. I am here to explain the truth about brides and their wedding dates. Bottom line, few wedding dates from a bridal show \ list, or an online service, are correct.
vThey are getting married someday, but do not know when
vWhen they confirm their venue, the date changes
vThey want to buy a house first, then get married
vThe boyfriend has not proposed yet
vNot the bride…
ØVendor at the show – Photo, Video, Planner…
ØParents of the bride \ groom
ØRelative of the bride \ groom
ØFriend helping the bride
ØIn the wedding party
vPostponed, for a variety of reasons
And the list of reasons the date is not correct go on and on.
Also some lists are peppered with phony names to protect the list owners. These names report back to the list owner to make sure services who use the list have paid for it.
But, do not be discouraged. This is just part of the wedding game. Having a good campaign in place will help you remedy this (possibly) incorrect date issue. For example many of my letters\Emails include what I think is their date.
Congratulations on your upcoming Wednesday February 18th, 2015 wedding!
This can be a RED flag for the bride interested in your services, prompting her to reply, Oh, not that date, our date is —
Notice the above proposed date includes the day, in this case Wednesday. I have another notice that asks, is Wednesday February 18th, 2015 really your date? Because if you are truly getting married on a weekday we offer mid-week specials.